Marketing's viral goldmine
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A record sum of money is expected to be spent by businesses desperate to cash in on the 'pass it on' phenomenon this year. But are they the best ads yet, or something more sinister?
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Advertisers are reaching new customers through viral marketing
With cheap video manipulation packages available for PCs and Macs, it does not cost a fortune to rustle up a film that can cause quite a stir.
The homemade movie of the guy with the broom handle that looked like a Star Wars lightsaber - you know the one, you must have seen it by now - is one of the most downloaded clips ever. It spread largely through word of mouth.
The term viral refers to how the content - be it a joke, picture, game or video - gets around.
Our e-mail contact lists are always at our fingertips, so it is easy to see how something can quickly get passed on to thousands.
If people want to push the forward button after watching a video file, and recent research suggests one in five UK internet users do, then it is viral.
It is the internet's biggest talent contest.
A record sum of money is expected to be spent by businesses desperate to cash in on the 'pass it on' phenomenon this year. But are they the best ads yet, or something more sinister?E-mail inbox
Advertisers are reaching new customers through viral marketing
With cheap video manipulation packages available for PCs and Macs, it does not cost a fortune to rustle up a film that can cause quite a stir.
The homemade movie of the guy with the broom handle that looked like a Star Wars lightsaber - you know the one, you must have seen it by now - is one of the most downloaded clips ever. It spread largely through word of mouth.
The term viral refers to how the content - be it a joke, picture, game or video - gets around.
Our e-mail contact lists are always at our fingertips, so it is easy to see how something can quickly get passed on to thousands.
If people want to push the forward button after watching a video file, and recent research suggests one in five UK internet users do, then it is viral.
It is the internet's biggest talent contest.
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