Christina Aguilera turns Orange
View at The Inquirer
POP DIVA, Christina Aguilera, has signed up with Orange for nine months to be the new face of its music service. The deal is in partnership with handset vendor, Sony Ericsson, and – surprise, surprise – her record label, SonyBMG.
The deal will result in at least two of the Walkman mobile phones being specially customised for France Telecom's nine European Orange branded networks. That means Christina can potentially reach some 70 Orange subscribers. The first two 'signature' Walkmans - customised for Orange by Sony Ericsson - will include the W300i and the W800i.
Naturally Christina has agreed to provide Orange with some exclusive full track downloads, ringtones and videos. In fact, the deal follows closely in the footsteps of 3 which reached a similar deal with Madonna.
POP DIVA, Christina Aguilera, has signed up with Orange for nine months to be the new face of its music service. The deal is in partnership with handset vendor, Sony Ericsson, and – surprise, surprise – her record label, SonyBMG.The deal will result in at least two of the Walkman mobile phones being specially customised for France Telecom's nine European Orange branded networks. That means Christina can potentially reach some 70 Orange subscribers. The first two 'signature' Walkmans - customised for Orange by Sony Ericsson - will include the W300i and the W800i.
Naturally Christina has agreed to provide Orange with some exclusive full track downloads, ringtones and videos. In fact, the deal follows closely in the footsteps of 3 which reached a similar deal with Madonna.
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