Apple Wins Deal to Keep iTunes Downloads at 99 Cents Despite Record Company Hesitation
View at DigitalJournal.com
When it comes to making deals with record companies, few people ever end up getting what they want. That is, unless you are Steve Jobs.
After months of negotiations, with rumours churning out across the ‘Net, Apple has confirmed it has renewed contracts in the U.S. with the four largest record companies — Universal, Warner Music Group, EMI and Sony BMG — to continue to sell songs through its popular iTunes Music store for 99 cents each.
It took six months of negotiating, as the music industry wanted to introduce a tiered pricing system that would allow them to charge more for new or popular songs, while Apple urged the companies to keep all song pricing the same across the board at 99 cents.
Apple enjoys the Alpha Male spot in the online music wolf pack, providing about 80 per cent of legal music content online. It has sold songs for less than a buck since 2003 (which, funny enough, was the same time record companies were praising Apple CEO Steve Jobs for coming up with a way to fight illegal downloading).
When it comes to making deals with record companies, few people ever end up getting what they want. That is, unless you are Steve Jobs.After months of negotiations, with rumours churning out across the ‘Net, Apple has confirmed it has renewed contracts in the U.S. with the four largest record companies — Universal, Warner Music Group, EMI and Sony BMG — to continue to sell songs through its popular iTunes Music store for 99 cents each.
It took six months of negotiating, as the music industry wanted to introduce a tiered pricing system that would allow them to charge more for new or popular songs, while Apple urged the companies to keep all song pricing the same across the board at 99 cents.
Apple enjoys the Alpha Male spot in the online music wolf pack, providing about 80 per cent of legal music content online. It has sold songs for less than a buck since 2003 (which, funny enough, was the same time record companies were praising Apple CEO Steve Jobs for coming up with a way to fight illegal downloading).
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