Will People Pay for Legal BitTorrent films? Warner Bros. is Banking On It
View at DigitalJournal.com
Call it a deal with the devil. Warner Bros. announced it will sell and rent movies and TV shows online using the BitTorrent’s massively popular peer-to-peer technology. The funny thing is: BitTorrent is the same program entertainment companies blame for helping people download illegal copies.
With its announcement, Warner Bros. has become the first Hollywood studio to fully embrace the use of file-sharing applications.
“We’ve always known peer-to-peer technology represents a huge opportunity for us,” said Kevin Tsujihara, president of Warner Bros.’ home entertainment group, told the Wall Street Journal. “If we can convert 5 per cent, 10 per cent, 15 per cent of those [illegal peer-to-peer] users to become legitimate users of our product, it can have a significant impact on our industry and Warner Bros.”
Hollywood studios are looking to harness Internet technologies that can shuttle large files through in a cheap and efficient way. With peer-to-peer, people are essentially allowing Warner and BitTorrent to convert their computers into mini servers to help distribute entertainment to other customers on the network.
Call it a deal with the devil. Warner Bros. announced it will sell and rent movies and TV shows online using the BitTorrent’s massively popular peer-to-peer technology. The funny thing is: BitTorrent is the same program entertainment companies blame for helping people download illegal copies.
With its announcement, Warner Bros. has become the first Hollywood studio to fully embrace the use of file-sharing applications.
“We’ve always known peer-to-peer technology represents a huge opportunity for us,” said Kevin Tsujihara, president of Warner Bros.’ home entertainment group, told the Wall Street Journal. “If we can convert 5 per cent, 10 per cent, 15 per cent of those [illegal peer-to-peer] users to become legitimate users of our product, it can have a significant impact on our industry and Warner Bros.”
Hollywood studios are looking to harness Internet technologies that can shuttle large files through in a cheap and efficient way. With peer-to-peer, people are essentially allowing Warner and BitTorrent to convert their computers into mini servers to help distribute entertainment to other customers on the network.
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