Mobile phone first for pop single

View at BBC NEWS
The singles market is to take a further step away from CDs with the release of a song exclusively available to download to mobile phones.

Italian-British band Planet Funk will release its track Stop Me through mobile network 3.

The marketing ploy follows the success of Gnarls Barkley's Crazy, which reached number one in the UK singles chart from downloads alone.

Mobile company 3 says its audio sales account for 3.7% of the singles chart.

Fans will be able to download Stop Me to their 'third generation' mobile phones for 99p from 8 May.

Alex Neri of Planet Funk, who had a top five hit in 2001, with Chase the Sun, said: 'Releasing Stop Me on 3 makes perfect sense for us.

'People's musical habits are changing and millions of people now effectively have a record shop in their pocket 24 hours a day.'

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