Google wins rights to Aussie algorithm

View at smh.com.au
Google has snapped up the rights to an advanced text search algorithm invented by a University of NSW student.

The algorithm, or search engine tool, is called Orion and was developed by UNSW PhD student Ori Allon at the university's School of Computer Science.

Orion works as an add-on to existing search engines to improve the relevance of searches and won praise from Microsoft founder Bill Gates last year.

The algorithm is a problem-solving computational procedure and is the building block for all search engines such as those operated by Google and Yahoo!

Orion finds pages where the content is about a topic strongly related to the key word. It then returns a section of the page, and lists other topics related to the key word so the user can pick the most relevant.

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