Nintendo Wii Winning with Consumers
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While Sony and Microsoft are targeting the same audience of hardcore gamers, Nintendo has made clear its intentions to appeal to a wider band of consumers, even those who might not traditionally play video games. In that respect, Nintendo seems to be generating the most buzz, particularly with the Wii's innovative wireless controller.
The holiday shopping season might be over, but the game console war is still raging, with Sony Relevant Products/Services calling the Wii an 'impulse buy' and Nintendo bragging about shipment volumes that dwarf the PlayStation 3's numbers.
For all the industry trash-talking, though, hard data offers better insight into consumer buying behavior. Nintendo sold 1.8 million Wii consoles in the holiday quarter, while Sony shipped 750,000 PS3s, according to the NPD Group. It should be noted, however, that the PS3 has not yet launched in Europe.
The price tag of the new consoles might be giving Nintendo an upper hand in its battle against rival Sony. At $249, the Wii sells for half the cost of the lowest-priced PlayStation 3. Meanwhile, Microsoft Relevant Products/Services's Xbox 360, which sells for $299 or $399, depending on the model, sold two million in the holiday quarter.
While Sony and Microsoft are targeting the same audience of hardcore gamers, Nintendo has made clear its intentions to appeal to a wider band of consumers, even those who might not traditionally play video games. In that respect, Nintendo seems to be generating the most buzz, particularly with the Wii's innovative wireless controller.The holiday shopping season might be over, but the game console war is still raging, with Sony Relevant Products/Services calling the Wii an 'impulse buy' and Nintendo bragging about shipment volumes that dwarf the PlayStation 3's numbers.
For all the industry trash-talking, though, hard data offers better insight into consumer buying behavior. Nintendo sold 1.8 million Wii consoles in the holiday quarter, while Sony shipped 750,000 PS3s, according to the NPD Group. It should be noted, however, that the PS3 has not yet launched in Europe.
The price tag of the new consoles might be giving Nintendo an upper hand in its battle against rival Sony. At $249, the Wii sells for half the cost of the lowest-priced PlayStation 3. Meanwhile, Microsoft Relevant Products/Services's Xbox 360, which sells for $299 or $399, depending on the model, sold two million in the holiday quarter.
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