T-Mobile uses celebrity buzz to market its Sidekick
View at The Seattle Times
When Seattle Sonics guard Ray Allen wanted a limited edition Sidekick, he did what any respectable All-Star would do — he used his clout to get the mobile phone sent here from one of the five cities where it is being sold.
Why would someone go through the trouble?
If you have to ask, you probably aren't cool enough.
The Sidekick, sold exclusively by Bellevue's T-Mobile USA, has made it into the hands and purses of the coolest music, entertainment and sports celebrities, becoming the BlackBerry for this elite slice of cellphone users.
At a Los Angeles party where T-Mobile launched a new model recently, celebrities clamored for one, creating a scene when the supply ran out.
When Seattle Sonics guard Ray Allen wanted a limited edition Sidekick, he did what any respectable All-Star would do — he used his clout to get the mobile phone sent here from one of the five cities where it is being sold.
Why would someone go through the trouble?
If you have to ask, you probably aren't cool enough.
The Sidekick, sold exclusively by Bellevue's T-Mobile USA, has made it into the hands and purses of the coolest music, entertainment and sports celebrities, becoming the BlackBerry for this elite slice of cellphone users.
At a Los Angeles party where T-Mobile launched a new model recently, celebrities clamored for one, creating a scene when the supply ran out.
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